As we reported yesterday, GM is announcing that Cadillac will act as its ‘lead electric vehicle brand’.

The news was confirmed by the company today and here are my thoughts on the situation:

After the news leaked yesterday, the automaker has now confirmed it in a statement as part of its annual earnings report:

“Cadillac will be GM’s lead electric vehicle brand and will introduce the first model from the company’s all new battery electric vehicle architecture, GM’s foundation for an advanced family of profitable EVs.

The flexible platform will provide a broad array of body styles and will be offered in front-wheel, rear wheel and all-wheel configurations.

Its most critical components — including the battery cells — are being designed for maximum usability across all programs. The battery system will also be adjustable, based on vehicle and customer requirements.”


 

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